Digital Ad Spending Benchmarks by Industry: H2 2016 Update to the Complete eMarketer Series - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

The full report is available to eMarketer PRO customers only.

Request a quote today

eMarketer Report

Digital Ad Spending Benchmarks by Industry: H2 2016 Update to the Complete eMarketer Series

Preview from eMarketer PRO

Executive Summary

Industry investment in US digital advertising will reach $72.09 billion in 2016, an upward revision of nearly 5% from eMarketer’s previous forecast of $68.82 billion in spending for the year.

    "eMarketer has updated its industry spending forecasts based on an increase in spending in video and social media, especially mobile advertising in those areas. These factors pushed the forecasts higher for all industries."

    PRO customers have access to all of our reports & analysis.

    Request a quote today Learn more about PRO

    2 charts are included in the full report:

    Industry Ad Spending Benchmarks H2 2016 Update

    US Digital Ad Spending Share, by Industry, 2016 (% of total)

    US Digital Ad Spending, by Industry, 2015-2020 (billions and CAGR)