Digital Ad Spending Benchmarks by Industry: H2 2016 Update to the Complete eMarketer Series - eMarketer
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Digital Ad Spending Benchmarks by Industry: H2 2016 Update to the Complete eMarketer Series

eMarketer Report

By: eMarketer

Published: December 21, 2016

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

Industry investment in US digital advertising will reach $72.09 billion in 2016, an upward revision of nearly 5% from eMarketer’s previous forecast of $68.82 billion in spending for the year.

    "eMarketer has updated its industry spending forecasts based on an increase in spending in video and social media, especially mobile advertising in those areas. These factors pushed the forecasts higher for all industries."

    Table of Contents

    2 charts are included in the full report:

    Industry Ad Spending Benchmarks H2 2016 Update

    US Digital Ad Spending Share, by Industry, 2016 (% of total)

    US Digital Ad Spending, by Industry, 2015-2020 (billions and CAGR)