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Industry investment in US digital advertising will reach $72.09 billion in 2016, an upward revision of nearly 5% from eMarketer’s previous forecast of $68.82 billion in spending for the year.
"eMarketer has updated its industry spending forecasts based on an increase in spending in video and social media, especially mobile advertising in those areas. These factors pushed the forecasts higher for all industries."
US Digital Ad Spending Share, by Industry, 2016 (% of total)
US Digital Ad Spending, by Industry, 2015-2020 (billions and CAGR)