Digital Ad Spending Benchmarks by Industry 2017: The Complete eMarketer Series - eMarketer
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Digital Ad Spending Benchmarks by Industry 2017: The Complete eMarketer Series

eMarketer Report

By: eMarketer

Published: June 19, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

Industry investment in US digital advertising will reach $83.00 billion in 2017, an increase of 15.9% from 2016, when $71.60 billion was spent on digital ads.

    "eMarketer has updated its industry spending forecasts based on increases in video and social media spending, especially mobile advertising in those areas. These factors pushed the forecasts higher for all industries."

    Table of Contents

    2 charts are included in the full report:

    Digital Ad Spending Benchmarks by Industry 2017: The Complete eMarketer Series

    US Digital Ad Spending Share, by Industry, 2017 (% of total)

    US Digital Ad Spending, by Industry, 2016-2021 (billions and CAGR)