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Published: June 19, 2017
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Industry investment in US digital advertising will reach $83.00 billion in 2017, an increase of 15.9% from 2016, when $71.60 billion was spent on digital ads.
"eMarketer has updated its industry spending forecasts based on increases in video and social media spending, especially mobile advertising in those areas. These factors pushed the forecasts higher for all industries."
US Digital Ad Spending Share, by Industry, 2017 (% of total)
US Digital Ad Spending, by Industry, 2016-2021 (billions and CAGR)
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