Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends

eMarketer Report

By: eMarketer

Published: April 06, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

This is the first of two StatPacks eMarketer will publish on digital ad pricing trends this year. This StatPack provides a visual overview of trends that affected display, video and social media ad prices in Q4 2016, both in the US and worldwide. Here’s what you’ll find inside:

  • Price direction and factors that influenced prices in Q4 2016
  • Social CPMs
  • Video CPMs for both in-stream and out-stream ads
  • Desktop and mobile web display CPMs by ad unit
  • Mobile app CPMs by ad unit
  • CPMs/eCPMs for display, social and video ad types
  • vCPMs for select display and video ad types
  • CPMs by industry for select ad types
  • CPMs by objective for select ad types
  • CPCs for select display and social ad types
  • CPIs for select display and social ad types
  • CPVs for select social and video ad types
  • CPCV for select video ad types

"The StatPack can be viewed through the embeddedor by downloading the attachedfile or."

Table of Contents