Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends

Executive Summary

This is the first of two StatPacks eMarketer will publish on digital ad pricing trends this year. This StatPack provides a visual overview of trends that affected display, video and social media ad prices in Q4 2016, both in the US and worldwide. Here’s what you’ll find inside:

• Price direction and factors that influenced prices in Q4 2016
• Social CPMs
• Video CPMs for both in-stream and out-stream ads
• Desktop and mobile web display CPMs by ad unit
• Mobile app CPMs by ad unit
• CPMs/eCPMs for display, social and video ad types
• vCPMs for select display and video ad types
• CPMs by industry for select ad types
• CPMs by objective for select ad types
• CPCs for select display and social ad types
• CPIs for select display and social ad types
• CPVs for select social and video ad types
• CPCV for select video ad types