Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends
eMarketer Report
By: eMarketer
Published: April 06, 2017
Sources: eMarketer
Format: PDF
Language: English
Jump to: Executive Summary | Table of Contents | List of Charts
Executive Summary
This is the first of two StatPacks eMarketer will publish on digital ad pricing trends this year. This StatPack provides a visual overview of trends that affected display, video and social media ad prices in Q4 2016, both in the US and worldwide. Here’s what you’ll find inside:
- Price direction and factors that influenced prices in Q4 2016
- Social CPMs
- Video CPMs for both in-stream and out-stream ads
- Desktop and mobile web display CPMs by ad unit
- Mobile app CPMs by ad unit
- CPMs/eCPMs for display, social and video ad types
- vCPMs for select display and video ad types
- CPMs by industry for select ad types
- CPMs by objective for select ad types
- CPCs for select display and social ad types
- CPIs for select display and social ad types
- CPVs for select social and video ad types
- CPCV for select video ad types
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Table of Contents