Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018 - eMarketer
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Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018

eMarketer Report

By: eMarketer

Published: March 22, 2018

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

This StatPack provides a visual overview of trends that affected display, video and mobile prices in Q4 2017, both in the US and worldwide. Here’s what you’ll find inside:

  • Commentary and insights on the major trends affecting digital display ad pricing from Q4 2016 to Q4 2017.
  • CPM data for desktop and mobile web display ads.
  • CPM data for mobile in-app ads and the major trends driving pricing differences.
  • Digital video data and trends, including in-stream and out-stream video CPMs.

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Table of Contents