Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018

eMarketer Report

By: eMarketer

Published: March 22, 2018

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Sources: eMarketer

Format: PDF

Language: English

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Executive Summary

This StatPack provides a visual overview of trends that affected display, video and mobile prices in Q4 2017, both in the US and worldwide. Here’s what you’ll find inside:

Commentary and insights on the major trends affecting digital display ad pricing from Q4 2016 to Q4 2017.
CPM data for desktop and mobile web display ads.
CPM data for mobile in-app ads and the major trends driving pricing differences.
Digital video data and trends, including in-stream and out-stream video CPMs.

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