Plans & Pricing
Does My Company Subscribe?
Published: April 25, 2017
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Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. The promise of data-driven marketing is that brands will be able to ensure each touchpoint is part of a cohesive and customized omnichannel experience. But marketers still have work to do to enshrine a customer-centered approach to the brand experience.
"For many of internet users, the customer journey is no longer a linear one: It often extends across channels, according to research from ForeSee."
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Locations/Channels Where US Internet Users Begin and Complete Purchases, Dec 2016 (% of respondents)
Executives Worldwide Whose Use of Data Analytics Has Noticeably Shifted Their Ability to Deliver a Superior Customer Experience, Currently vs. in 2 Years, Feb 2016 (% of respondents)
Current Ability of Their Company to Deliver Real-Time Experiences to Their Customers According to Marketers Worldwide, Q1 2017 (% of respondents)
Current State/Capabilities of Their Company's Customer Data Strategy/Accessibility According to Marketers Worldwide, Q1 2017 (% of respondents)
Ability of Their Company to Associate Their Customers' In-Line* Analytics According to Marketers Worldwide, Q1 2017 (% of respondents)
Types of Analysis/Modeling Used by Marketing Executives in North America for Their Customer Experience Analytical Model, by Company Performance, Oct 2016 (% of respondents)
Primary Challenge of Executing Their Data-Driven Customer Experience Strategy According to Marketers Worldwide, Q1 2017 (% of respondents)
Areas in Which Their Company Currently Conducts User Research According to Customer Experience Professionals* Worldwide, Dec 2016 (% of respondents)
Digital Channels that Client-Side Marketers Worldwide* Have Optimized to Enhance the Customer Experience, Nov 2016 (% of respondents)
Behaviors of US Internet Users Who Have a Great Customer Experience, by Channel, Dec 2016 (% of respondents)
Improving the In-Store Experience
Tactics to Improve the In-Store Experience According to Retailers Worldwide, June 2016 (% of respondents)
Digital Experience Goals According to Senior Marketers Worldwide, H2 2016 (% of respondents)
Leading Point-of-Sale (POS) Priorities for 2017 Among Retailers in North America (% of respondents)
Leading Customer Engagement Priorities for 2017 Among Retailers in North America (% of respondents)
US Internet Users' Primary Attitude Toward Personalized Ads, by Age, Feb 2017 (% of respondents in each group)
Reasons that US Internet Users Block Digital Ads, Oct 2016 (% of respondents)
US Internet Users Who Prefer vs. Don't Prefer to See Personalized Ads, by Age, Feb 2017 (% of respondents in each group)
Customer Service Options Used by Retail Executives in North America, April 2016 (% of respondents)
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