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Published: October 26, 2016
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Acquiring new customers is a major priority for most marketers. But in order to maximize the effectiveness of dollars allocated to acquisition efforts, marketers must place an emphasis on data, audience centricity and the lifetime value of customers.
"The majority of US marketers polled by AdRoll and Qualtrics in Q3 2015 allocated their budget to areas of the customer life cycle that were acquisition-focused."
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Primary Area Where US Marketers Allocate Their Budget Throughout the Customer Lifecycle, Q3 2015 (% of respondents)
Marketing Priorities at Their Company According to Inbound vs. Outbound Marketers Worldwide, May 2016 (% of respondents)
Top 3 Measures of Success According to Marketing Leaders Worldwide, Jan 2016 (% of respondents)
Customer-Related Metrics that US Marketing Executives Expect Will Increase, Aug 2016 (% of respondents)
US Marketers' Top Strategic Priority, April 2016 (% of respondents)
Executives in North America Who Are Able to Detect Individual Customer Sessions on Desktop vs. Mobile, April 2016 (% of respondents)
Dollars Go to Acquisition
Areas in Which US Marketing Executives Use Marketing Analytics to Make Decisions, Aug 2015, Feb 2016 & Aug 2016 (% of respondents)
Creating an Audience-Centric Experience
Drivers for Implementing an Omnichannel Marketing Solution According to Client-Side Marketers vs. Agency Professionals Worldwide, Aug 2016 (% of respondents)
Ability of Their Company to Understand the Customer Journey* According to Executives in North America, April 2016 (% of respondents)
Digital Priorities vs. Capabilities at Their Company According to Marketers in North America, March 2016 (% of respondents)
Consumer-Related Capabilities at Their Company According to Marketers in North America, March 2016 (% of respondents)
The Retention Relationship
Most Important Benefit of Customer Retention According to Executives in Europe and the US, April 2016 (% of respondents)
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