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Published: June 14, 2017
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Thanks to rising comfort levels with virtual assistants and chatbots, as well as advances in technology, voice commands and messaging apps are presenting new sales platforms.
"Although a majority of US internet users are not willing to shop through chatbots, one-third told Sumo Heavy that they are. Only 5% had tried it and wouldn’t repeat the process, while about the same percentage said they would."
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US Internet Users' Primary Attitude Toward Using Messaging App Chatbots* for Shopping-Related Activities, Sep 2016 (% of respondents)
US Voice-Enabled Digital Assistant Users, by Generation, 2016-2019 (millions)
US Voice-Enabled Speaker User Share, by Player, 2016-2021 (% of total)
Frequency with Which Voice Search Users Worldwide* Use Voice-Enabled Search Engines, Nov 2016 (% of respondents)
US Internet Users Who Have Used Voice Commands, by Device, Feb 2017 (% of respondents)
Activities Conducted via Virtual Assistants by US Virtual Assistant Users, by Age, April 2017 (% of respondents in each group)
Ways in Which Virtual Assistants Have Affected US Virtual Assistant Users' Shopping Behavior, by Age, April 2017 (% of respondents in each group)
US Millennial vs. Total Mobile Messaging App Users Who Have Used a Chatbot to Communicate with a Business*, Oct 2016 (% of respondents)
Internet Users in Select Countries/Regions Who Are Interested in Using Messaging Apps* to Contact Customer Service, Nov 2016 (% of respondents)
US Internet Users' Preferred Method of Contact with a Digital Retailer While Making a Purchase, Sep 2016 (% of respondents)
Likelihood that US Millennial Internet Users Would Purchase Products/Services from Brands Using a Chatbot, Dec 2016 (% of respondents)
Recommendations that US Internet Users Would Like to Receive from Chatbots, Nov 2016 (% of respondents)
Ways in Which Retail Marketers in North America and the UK Currently Use Artificial Intelligence (AI) to Accomplish Their Goals, Jan 2017 (% of respondents)
Technologies in Which Senior ICT Decision-Makers Worldwide Will Increase Spending, Q4 2016 (% of respondents)
Leading External Social Media Objectives According to Social Media Marketers* in North America vs. Western Europe**, Q3 2016 (% of respondents)
Expected Role of Select Technologies According to US B2C Marketers, Sep 2016 (% of respondents)
Retailers and Brands: Initial Applications
Business Professionals Worldwide Whose Companies Implement or Plan* to Implement Mobile Chatbots, by Industry, H2 2016 (% of respondents)
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