Plans & Pricing
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Published: May 24, 2017
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It’s difficult to know just how much money US advertisers and publishers lose to ad fraud annually, but estimates based on select samples of impressions would suggest digital display ad fraud is a multibillion-dollar problem worldwide.
"Innovations and advancements in fraud detection tools and practices have helped to curtail levels of general invalid traffic in the ecosystem, but it has also given rise to more sophisticated forms of deception."
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