China Forecast StatPack: Updated Time Spent and Ad Spending Estimates, 2015-2019 - eMarketer
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China Forecast StatPack: Updated Time Spent and Ad Spending Estimates, 2015-2019

eMarketer Report

By: eMarketer

Published: November 29, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

This StatPack provides a visual overview of eMarketer’s latest data covering consumers’ time spent with media in China, as well as ad spending across various media, formats and companies. The metrics covered include the following:

  • Consumer time spent with digital, TV, radio and print.
  • Consumer time spent on mobile vs. desktop/laptop, as well as smartphone vs. tablet.
  • Time spent share vs. ad spending share.
  • Total media ad spending.
  • Digital ad spending.
  • Mobile, social and video.
  • Digital ad revenues for select companies.

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Table of Contents