China Expenditures StatPack 2017: Consumer Time and Advertiser Dollars - eMarketer
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China Expenditures StatPack 2017: Consumer Time and Advertiser Dollars

eMarketer Report

By: eMarketer

Published: May 01, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

This StatPack provides a visual overview of eMarketer data covering consumers’ time spent with media in China, as well as ad spending across various digital and traditional forms of media, and companies as well. The metrics covered include the following:

  • Consumer time spent with digital, TV, radio and print
  • Consumer time spent on mobile vs. desktop/laptop and smartphone vs. tablet
  • Time spent share vs. ad spending share
  • Total media ad spending
  • Digital media ad spending
  • Mobile, social and video
  • Digital ad revenues among select companies in China

"The StatPack can be viewed through the embeddedor by downloading the attachedfile or."

Table of Contents