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Published: March 08, 2018
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Ad products from Facebook, Instagram, Twitter and others have matured dramatically. They have increased predictability of social ad investments, improved audience targeting and now provide a clearer picture of marketing return on investment (ROI) for brands investing in social.
"In 2018, eMarketer estimates, the number of social network users in Canada will reach 21.8 million, equal to 59.0% of the population."
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Social Network Users and Penetration in Canada, 2017-2021 (millions and % of population)
Social Network User Penetration in Canada, by Age, 2018 (% of internet users)
Facebook Users and Penetration in Canada, 2017-2021 (millions and % of population)
Social Media Platforms on Which Internet Users in Canada Have an Account, by Age, June 2017 (% of respondents in each group)
Social Media Platforms Used by Internet Users in Canada, Q3 2017 (% of respondents)
Social Media Referral Share in Canada, by Platform, Sep 2017 (% of total)
Millennial vs. Total Internet Users in Canada Who Are Comfortable with the Level of Truth and Accuracy in Ads, by Type, July 2017 (% of respondents in each group)
Twitter Users and Penetration in Canada, 2017-2021 (millions and % of population)
Social Media Channels Most Relevant/Important to Their Company's Brand Content Strategy According to Senior-Level Communications and Marketing Professionals in Select Countries, Aug 2017 (% of respondents)
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