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Published: July 06, 2017
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Brand marketers in Canada are utilizing more sophisticated tools to plan and measure influencer programs. Several tech firms and agencies have cropped up locally to advance the discipline, and new regulations governing paid sponsorship of influencers are likely to provide greater transparency for consumers.
"Influencers can work with brands in many ways, but nearly all (96%) of the influencers in Canada polled by Influence Central in February 2017 (mostly females) said they did so by writing sponsored blogs and social posts."
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Ways in Which Influencers in Canada Work with Brands, Feb 2017 (% of respondents)
Monthly Amount that Influencers in Canada Generate from Their Blog/Social Influence Work, Feb 2017 (% of respondents)
Percent of Income that Is Drawn from Select Sources According to Influencers in North America, Sep 2016 (% of total)
Topics that Influencers in Canada Cover on Their Blog/Social Content, Feb 2017 (% of respondents)
Preferred Platform for Influencer Marketing According to PR/Marketing Professionals Worldwide, Nov 2016 (% of respondents)
Primary Digital Source of Traffic to Blogs According to Influencers in Canada, Feb 2017 (% of respondents)
Platforms Used by Influencers in North America for Social Media Content, 2014-2016 (% of respondents)
Expected Change in Influencer Marketing Budget According to PR/Marketing Professionals Worldwide, Nov 2016 (% of respondents)
Instagram Ad Revenues* vs. Influencer Marketing Revenues** Worldwide, 2016 (millions)
Allocation of Their Company's Influencer Marketing Budget According to Brand Marketers Worldwide, Sep 2016 (% of respondents)
Finding the Right Influencers
Most Important Factor When Partnering with a Brand According to Influencers in North America, Nov 2016 (% of respondents)
Primary Factor that Would Prevent Influencers in North America from Partnering with a Brand, Nov 2016 (% of respondents)
Importance of Select Factors When Considering Influencer Marketing Programs According to Influencers in North America, 2014-2016 (scale of 1-10*)
Primary Challenge of Implementing Influencer Programs According to PR/Marketing Professionals Worldwide, Nov 2016 (% of respondents)
Awareness of Proposed ASC Guidelines on Influencer Marketing Among Marketers in Canada, Sep 2016 (% of respondents)
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