Canada Expenditures StatPack 2017: Consumer Time and Advertiser Dollars - eMarketer

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Canada Expenditures StatPack 2017: Consumer Time and Advertiser Dollars

eMarketer Report

By: eMarketer

Published: December 19, 2016

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

This StatPack provides a visual overview of eMarketer data covering consumers’ time spent with media in Canada, as well as ad spending across various digital and traditional forms of media. The metrics covered include the following:

  • Consumer time spent with digital, TV, radio and print
  • Consumer time spent on mobile vs. desktop/laptop and smartphone vs. tablet
  • Time spent share vs. ad spending share
  • Total media ad spending
  • Digital media ad spending
  • Mobile, social and video

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Table of Contents