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Published: March 03, 2016
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Email advertising in Canada is a greater than CA$32 million ($25 million) annual market and is poised for steady growth. The anti-spam law, mobile’s rise and improved targeting are sparking renewed marketer confidence.
"Email ad spending in Canada was CA$21.8 million ($17.1 million) in 2015. By 2019, it will exceed CA$30 million ($23.5 million) annually, proof that email as a promotional vehicle will remain a fixture in digital marketing."
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Email Ad Spending in Canada, 2014-2020 (millions of C$ and % change)
Email Performance Benchmarks
Marketing Formats that Generated the Highest ROI According to Marketers in Canada, March 2015 (% of respondents)
Email Marketing Performance Metrics in Canada, Q3 2013-Q3 2015
Email Marketing Performance Metrics Worldwide, by Industry, Jan 5, 2016 (among clients of MailChimp)
Top 10 Email Clients Worldwide, Ranked by Email Open Share, Dec 1, 2015-Jan 1, 2016 (% of emails tracked)
Email Marketing Open and Click Share in Canada, by Device, 2015 (% of total emails sent by Inbox Marketer clients)
Email Marketing Click-to-Open Rate in Canada, by Device, 2015 (among emails sent by Inbox Marketer clients)
Beyond Segmentation: Personalization
Types of Data Leveraged in Their Email Marketing Programs According to Marketers Worldwide*, Dec 2015 (% of respondents)
Effect of List Segmentation on Select Email Marketing Performance Metrics Worldwide, Jan 5, 2016 (among clients of MailChimp)
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