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Published: October 04, 2016
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Content marketing is a top priority for digital marketers in Canada. Such efforts include content produced by brands and the paid promotion of it through native advertising formats. Compelling content is done mostly with digital video, but immersive formats, including virtual and augmented reality, are making their way into marketer plans this year.
"Content marketing is by far the most commonly named digital marketing priority in Canada this year: 29.0% of marketers cited it as an important activity, well ahead social media engagement."
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Digital Marketing Activities that Will Be Most Important in 2016 According to Marketers in Canada (% of respondents)
Leading Marketing Priorities Among Publishers, Advertisers and Agencies Worldwide, April 2016 (% of respondents)
Reasons that Marketing Decision-Makers Worldwide Produce Visual Content, March 2016 (% of respondents)
Most Important Goals of a Content Marketing Strategy According to B2B* Marketers Worldwide, June 2016 (% of respondents)
Most Difficult vs. Effective Types of Content to Create According to B2B* Marketers Worldwide, June 2016 (% of respondents)
Expected Change in Amount of Content Created in 2016 According to B2B Marketers in North America (% of respondents)
Top 10 Brands in Canada, Ranked by Video Views, Q2 2016 (millions)
Paid Content: Native Advertising
Internet Users in Canada Who Prefer to Learn About New Brands via Digital Ads vs. Branded Content*, June 2016 (% of respondents)
Types of Branded Content* that Are Useful When Making Decisions About a Brand Online According to Internet Users in Canada, June 2016 (% of respondents)
Branded Digital Content Benchmarks in Select Countries/Regions: Average Time Spent and CTR, Q2 2016 (among impressions analyzed by Polar)
Virtual Reality Device Shipments Worldwide, by Buyer Type, 2016-2020 (millions)
Internet Users in Select Countries Who Plan to Buy a Virtual Reality Device, 2015 (% of respondents)
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