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Published: October 06, 2016
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Ecommerce represents a small percentage of overall packaged food and household goods sales, but brands are striving for growth beyond brick-and-mortar retailers.
"eMarketer expects US retail ecommerce sales in the food and beverage sector to have one of the highest compound annual growth rates (CAGR) by product category between 2015 and 2020."
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US Retail Ecommerce Sales CAGR, by Product Category, 2015-2020
Channels Used to Purchase Products According to US Internet Users, by Category, Feb 2016 (% of respondents)
Preferred Channel for Purchasing Select Product Categories According to US Internet Users, May 2016 (% of respondents in each group)
US Grocery Buyers Who Purchase Groceries Digitally, by Percent of Groceries Purchased Digitally, May 2016 (% of respondents)
Products/Services Purchased Digitally by US Digital Buyers, May 2016 (% of respondents)
US Millennial vs. Nonmillennial Digital Buyers Who Have Ordered from Digital Grocery Delivery Services, Feb 2016 (% of respondents in each group)
Food Items Purchased Digitally by US Internet Users, by Demographic, June 2016 (% of respondents in each group)
US Internet Users Who Currently vs. Plan to Purchase Groceries Digitally, by Age, March 2016 (% of respondents)
US Digital Grocery Sales, 2015 & 2016 (billions)
US Retail Ecommerce Sales Share, by Product Category, 2015-2020 (% of total)
US Retail Ecommerce Sales Growth, by Product Category, 2015-2020 (% change)
Average Amount Spent on Digital Purchases by US Digital Buyers, by Product Category, May 2016
Factors Spurring Growth
US Digital Food and Beverage Spending, by Age, 2016, 2021 & 2036 (billions)
US Grocery Buyers Who Prefer to Purchase Groceries Digitally from Local Stores vs. Online Vendors, by Vendor, May 2016 (% of respondents)
US Retail Sales Share, by Category, 2020 (% of total)
Favorite Element of Purchasing Groceries Digitally According to US Grocery Buyers, May 2016 (% of respondents)
Primary Delivery/Fulfillment Method Used by US Millennial Grocery Buyers After Purchasing Groceries Digitally, May 2016 (% of respondents)
US Grocery Product Digital Purchase Share, by Fulfillment Method, Jan 2015 & July 2016 (% of total)
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