22 charts are included in the full report:
The Brand Safety Dilemma: Looking Beyond Scale and Efficiency to Quality, Context and Common Sense
Ways in Which US CMOs Have Changed Their Digital Strategy to Address Concerns About Brand Safety, Nov 2017 (% of respondents)
The Dangers of Digital Media
Leading Digital Media Buying Issues According to US Digital Ad Decision-Makers, June 2017 (% of respondents)
The Duopoly Weathers the Storm
Facebook Ad Revenues in North America, Q3 2015-Q4 2017 (billions)
US YouTube Net Ad Revenues, 2016-2019 (billions, % change and % of Google net ad revenues)
Expected Change in Digital Ad Spending on Select Digital Ad Platforms According to US Agency and Marketing Professionals, Sep 2017 (% of respondents)
Allocation of Digital Ad Spending According to Advertisers Worldwide, by Channel/Format, FY 2017 & FY 2018 (% of total)
Top 10 Digital Brands, Ranked by US Unique Users, Nov 2017
Average Time Spent per Day with Video by US Adults, by Device, 2015-2019 (hrs:mins)
Share of Daily Time Spent Viewing Video Content Among US Teens, by Channel, H2 2015-H2 2017 (% of respondents)
Programmatic Gets Private
US Programmatic Digital Display Ad Spending, by Transaction Method, 2015-2019 (billions)
US Client-Side Marketers Who Are Concerned About Brand Safety Issues When Buying Programmatically, July 2017 (% of respondents)
Timeframe During Which Brands Worldwide Have Taken Select Actions to Manage Brand Safety, May 2017 (% of respondents)
Drawbacks to Using Whitelists and Private Marketplaces According to US Advertisers, Sep 2017 (% of respondents)
Advertisers Remember Context—and Quality
US Marketers Who Plan to Reduce Ad Spending with Partners that Include Unsafe Sites vs. Increase Ad Spending with Brand-Safe Publishers, Nov 2017 (% of respondents)
Ways in Which US CMOs Have Changed Their Digital Strategy to Address Concerns About Brand Safety, Nov 2017 (% of respondents)
Carving Out a Safe Space
US CMOs' Concerns About Brand Safety, Nov 2017 (% of respondents)
Areas that Are Positively Affected by Advertising in a Brand-Safe Environment According to US Digital Ad Decision-Makers, June 2017 (% of respondents)
Websites/Platforms that Deliver a Brand-Safe Environment According to US Digital Ad Decision-Makers, June 2017 (% of respondents)
Deciding to Get Political
Importance of Brands Taking a Stand on Social/Political Issues According to US Internet Users, by Political Affiliation, Sep 2017 (% of respondents)
Actions Taken by US Internet Users When They Agree vs. Disagree with a Brand's Stance on Social/Political Issues, Sep 2017 (% of respondents)
Social/Political Issues on Which US Internet Users Believe Brands Should Take a Stand, Sep 2017 (% of respondents)
Staying Safe
Ways in Which Concerns About Brand Safety Can Be Addressed According to US CMOs, Nov 2017 (% of respondents)