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Published: December 07, 2017
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Google and Facebook, taken together, will account for about 63% of US digital ad revenues this year—and their share is growing.
"Almost two-thirds of US digital ad spending goes to either Facebook or Google, although consumers are still spending significant amounts of time and attention elsewhere."
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Duopoly Share of US Net Digital Ad Revenues, 2011-2019 (% of total)
US Net Digital Ad Revenue Growth, Duopoly vs. Other*, 2012-2019 (% change)
Duopoly Share of US Net Mobile Ad Revenues, 2011-2019 (% of total)
Two Cheers for Duopolies
Effect of the Duopoly* on Their Programmatic Ad Business According to US Programmatic Publishing Professionals, Aug 2017 (% of respondents)
Leading Digital Sites/Platforms Among US Adults, Ranked by Monthly Time Spent, May-July 2017 (days:hrs:mins:secs)
Share of Average Time Spent per Day with Select Media by US Adults vs. US Ad Spending Share, 2017-2019 (% of total)
Nonduopoly* US Digital Ad Revenue Share, by Company, 2013-2019 (% of total)
Leading Challenges of Media Buying According to US Digital Marketers, Feb 2017 (% of respondents)
Timeframe During Which Brands Worldwide Have Taken Select Actions to Manage Brand Safety, May 2017 (% of respondents)
Extent to Which US Internet Users Find News from Select Publishers/Sources Trustworthy, Sep 2017 (% of respondents)
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