Plans & Pricing
Does My Company Subscribe?
Published: July 20, 2016
Jump to: Executive Summary | Table of Contents | List of Charts
FREE for eMarketer PRO clients
With sophisticated digital tools and new combinations of data, marketers can now target consumers with more personalized campaigns than ever before. But with that power comes great responsibility. They must also make sure they don’t cross the fine line between being helpful and being creepy.
"In an October 2015 study, the majority of internet users polled worldwide, across a variety of demographics, were concerned about businesses using their personal data."
This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.
Internet Users Worldwide Who Are Concerned About Businesses Using Their Personal Data, by Demographic, Oct 2015 (% of respondents in each group)
Amount of Data that Advertisers Should Be Allowed to Collect According to UK/US Smartphone Owners, Jan 2016 (% of respondents)
Level of Comfort with Brands Using Their Personal Data* According to Internet Users in Select Countries, June 2015 (% of respondents)
Data Privacy/Security Awareness and Actions Among Internet Users in Great Britain, Dec 2015 (% of respondents)
Level of Confidence that Personal Data Is Stored/Used Properly by Companies According to Internet Users Worldwide, by Type, Feb 2016 (% of respondents)
Internet Users Worldwide* Who Are Comfortable with Companies Handling Their Personal Data, by Generation and Industry, Feb 2015 (% of respondents in each group)
Level of Concern About Retailers Collecting/Using Their Personal Information for Select Activities According to Mobile Device Users Worldwide, March 2015 (% of respondents)
Attitudes Toward Digital and Offline Privacy Among US Internet Users, Feb 2015 (% of respondents)
Ways in Which Internet Users Worldwide Have Changed Their Behavior due to Digital Privacy Concerns, Dec 2015 (% of respondents)
Leading Concerns About Connected Devices According to Mobile Media Users Worldwide*, Q3 2015 (% of respondents)
Types of Personal Data that Internet Users Worldwide* Are Willing to Share with Companies in Order to Purchase Products/Services, by Generation, Feb 2015 (% of respondents in each group)
Consumers Warm ... Slowly ... to More Sharing
Incentives that Internet Users in Select Countries Would Be Comfortable Receiving in Exchange for Sharing Behavioral Information from Their Smart Home, July 2015 (% of respondents)
Attitudes Toward Sharing Personal Data According to Internet Users Worldwide, July 2015 (% of respondents)
Future Expectations for the Mobile Experience According to Internet Users Worldwide, Feb 2016 (% of respondents)
Millennial* vs. Nonmillennial** Internet Users in Select Countries Who Are Willing to Share Personal Data in Exchange for Customer Services, March 2016 (% of respondents in each group)
Types of Personal Information that US Internet Users Would Be Willing to Share with a Company Digitally in Order to Automate Household Chores*, by Age, June 2016 (% of respondents in each group)
Extent to Which Their Company Is Concerned with Managing Customer Data in a Privacy-Compliant Manner According to US Executives, Nov 2015 (% of respondents)
Get into the Education Business
Actions that Internet Users in Great Britain Are Aware of vs. Have Taken to Protect Their Digital Privacy, Dec 2015 (% of respondents)
Be Honest and Transparent
Reasons that US vs. UK Internet Users Would Be Willing to Share Information with a Company/Brand, April 2015 (% of respondents)
We will email you a link to download the report PDF