Schedule a Demo
Does My Company Subscribe?
Published: May 03, 2017
Jump to: Executive Summary | Table of Contents | List of Charts
FREE for eMarketer PRO clients
With more data about their target audience and a maturing marketing technology stack in place, it’s more possible than ever before for business-to-business (B2B) companies to deliver custom communications for both an individual buyer and specific accounts. But executing these strategies is rarely simple.
"While only 29% of US B2B marketers surveyed by DemandWave in December 2016 used website personalization technology, about half of those who did said it was effective."
This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.
US B2B Marketers Who Think Their Use of Website Personalization Technology Is Effective, Dec 2016 (% of respondents)
Methods Used by Their Company to Learn About Target Audiences* According to B2B Marketers in North America, Aug 2016 (% of respondents)
Data Sources Used by Content Strategists in North America and Western Europe* to Create Personalized/Targeted Content, April 2016 (% of respondents)
Email Marketing Personalization Tactics that Are Most Effective vs. Difficult to Execute According to Marketers Worldwide, Nov 2016 (% of respondents)
Website and Content Personalization
Most Effective Uses of Marketing Data According to US B2B Marketers, April 2016 (% of respondents)
US B2B Marketers Who Use Website Personalization Technology, Dec 2016 (% of respondents)
Personalization Across Channels
Leading Sales Objectives According to Sales Professionals Worldwide, Aug 2016 (% of respondents)
Implementation of Personalization Strategy According to Senior Marketers Worldwide, Dec 2016 (% of respondents)
We will email you a link to download the report PDF