Plans & Pricing
Does My Company Subscribe?
Published: May 03, 2017
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With more data about their target audience and a maturing marketing technology stack in place, it’s more possible than ever before for business-to-business (B2B) companies to deliver custom communications for both an individual buyer and specific accounts. But executing these strategies is rarely simple.
"While only 29% of US B2B marketers surveyed by DemandWave in December 2016 used website personalization technology, about half of those who did said it was effective."
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US B2B Marketers Who Think Their Use of Website Personalization Technology Is Effective, Dec 2016 (% of respondents)
Methods Used by Their Company to Learn About Target Audiences* According to B2B Marketers in North America, Aug 2016 (% of respondents)
Data Sources Used by Content Strategists in North America and Western Europe* to Create Personalized/Targeted Content, April 2016 (% of respondents)
Email Marketing Personalization Tactics that Are Most Effective vs. Difficult to Execute According to Marketers Worldwide, Nov 2016 (% of respondents)
Website and Content Personalization
Most Effective Uses of Marketing Data According to US B2B Marketers, April 2016 (% of respondents)
US B2B Marketers Who Use Website Personalization Technology, Dec 2016 (% of respondents)
Personalization Across Channels
Leading Sales Objectives According to Sales Professionals Worldwide, Aug 2016 (% of respondents)
Implementation of Personalization Strategy According to Senior Marketers Worldwide, Dec 2016 (% of respondents)
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