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Published: January 11, 2016
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The volume of content flowing out of business-to-business (B2B) companies continues to grow, as more B2B marketers come to view content marketing as an effective tactic. Until recently, lead generation was the major goal and determinant of success, as marketers struggled to prove the more gradual benefits that arise after a potential buyer’s incubation period. The current environment tells a different story.
"Content marketing was deemed the most effective marketing tactic by a group of B2B marketers surveyed in North America, receiving a rating of 7.8 out of 10, according to a study from Izea."
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Marketing Tactic Effectiveness According to B2B Marketers in North America, by Tactic, Aug 2015 (index*)
Expected Change in Amount of Content Created in 2016 According to B2B Marketers in North America (% of respondents)
Percent of Marketing Budget Allocated to Content Marketing According to B2B Marketing Executives Worldwide, Jan 2015 (% of respondents)
Nurturing Leads: Thinking Long-Term
Content Marketing Performance Metrics Used by B2B Marketing Professionals Worldwide, 2014 & 2015 (% of respondents)
Number of Assets Consumed by US B2B Technology Decision-Makers Before Making a Purchase, Oct 2014 (% of respondents)
Most Inefficient Areas of Their Content Marketing Efforts According to US B2B Marketers, April 2015 (% of respondents)
Activities Conducted by Their Company to Better Understand Their Buying Audience's Content Creation Needs According to US B2B Marketers, Aug 2015 (% of respondents)
Creation, Dissemination and Optimization
Content Types that Are Effective According to B2B Marketing Executives Worldwide, by Stage of the Buying Cycle, Jan 2015 (% of respondents)
Number of Different Marketing Tactics* Used to Deliver Content According to US B2B Enterprise Marketers, Aug 2015 (% of respondents)
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