9 charts are included in the full report:
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
US Companies Using Digital Content Marketing, B2B vs. Total, 2015-2019 (% of total)
B2B Content Marketing in 2018
US Companies Using Digital Content Marketing, B2B vs. Total, 2015-2019 (% of total)
Content that Generates Leads with the Highest Customer Conversion Rate According to B2B Marketers Worldwide, Sep 2017 (% of respondents)
Most Effective Types of Content for Moving Prospects Through the Sales Funnel According to US B2B Marketers, July 2017 (% of respondents)
Types of Digital Forms that Generate Leads with the Highest Customer Conversion Rate According to B2B Marketers Worldwide, Sep 2017 (% of respondents)
Preferred Source of Information When Purchasing Products/Services According to B2B Buyers* in North America, May 2017 (% of respondents)
Investment Is on the Rise
Percentage of Their Annual Marketing Budget Allocated to Content Marketing According to B2B Marketers in Western Europe and the US*, June 2017 (% of respondents)
The Need for Documented Strategies and Mature Programs
Effectiveness of Their Content Marketing Strategy According to B2B Marketers in Western Europe and the US*, June 2017 (% of respondents)
Content’s Role in the Marketing Mix
Most Effective Channels for Driving Traffic to Content According B2B Marketers Worldwide, Aug 2017 (% of respondents)
Primary Media Channel Used by B2B Marketers in Western Europe and the US* to Promote Their Content, June 2017 (% of respondents)