10 charts are included in the full report:
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
Change in Their Company's Prioritization of Marketing Attribution According to US Marketing Professionals, June 2017 (% of respondents)
Holistic Attribution Today
Change in Their Company's Prioritization of Marketing Attribution According to US Marketing Professionals, June 2017 (% of respondents)
Priority Level for Marketing Attribution According to In-House Marketers Worldwide, 2016 & 2017 (% of respondents)
Attribution Beyond Marketing: A Companywide Endeavor
Channels Used by US Digital Shoppers to Contact a Brand's Manufacturer for Customer Service, June 2017 (% of respondents)
Marketing Channels Used for Their Cross-Channel Attribution Efforts According to Marketers in North America, July 2017 (% of respondents)
The Sales Force
Leading Priorities for Creating Alignment Among Sales and Marketing According to US Advertisers, July 2017 (% of respondents)
Supply Chain and Merchandising
Extent to Which Marketers Worldwide Have Access to Data and Consumer Intelligence, Aug 2017 (% of respondents)
In-Store Experience
Touchpoints that Are Critical to Their Current Omnichannel Engagement Strategy According to Brand Marketers Worldwide, Q2 2017 (% of respondents)
Usage and Awareness of Select Types of Data/Tools Used to Measure Marketing Performance According to Multichannel Marketers in North America, Spring 2017 (% of respondents)
Importance of Select Types of Data/Tools Used to Measure Marketing Performance According to Multichannel Marketers in North America, Spring 2017 (% of respondents)