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Published: October 24, 2016
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As artificial intelligence (AI) creeps steadily into everyday life, a growing number of marketers are using it to enhance their campaigns and provide better experiences for customers. Across industries, AI is helping marketers to make sense of large amounts of data, learn more about markets and customers, generate leads, optimize campaigns and streamline operations.
"Businesspeople, including marketers, are turning to AI to accomplish a variety of goals. These include predicting future activity, automating manual and repetitive tasks, monitoring business health and improving communications with customers."
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Most Important Benefit that an Artificial Intelligence Solution Should Provide According to US Business Executives, May 2016 (% of respondents)
Technologies that Will Affect Their Business According to Publishers, Agencies and Advertisers Worldwide, April 2016 (% of respondents)
Technology Trends that Will Have the Biggest Impact on Marketing Companies by 2020 According to Marketing Executives Worldwide (% of respondents)
Tactics for Which IT Executives in North America Use* Machine Learning Programs, Nov 2015 (% of respondents)
Lead Generation and Customer Acquisition
Areas in Which Client-Side Marketers Worldwide Use Predictive Analytics to Generate Insight, May 2016 (% of respondents)
Business Areas Where Digital Technology Has Had vs. Will Have* a Positive Effect According to Business Professionals Worldwide, Q2 2016 (% of respondents)
New/Emerging Technologies with the Most Potential to Affect the Customer Experience According to Senior Marketers Worldwide, April 2016 (% of respondents)
Emotions/Attitudes that Executives in Europe* Are Likely to Face When Communicating Robotic Process Automation (RPA) and Artificial Intelligence Considerations, April 2016 (% of respondents)
Managers Worldwide Who Trust the Advice of Artificial Intelligence Systems*, by Industry and Manager Level, Sep 2015 (% of respondents)
Leading Advantages of Artificial Intelligence for Their Company According to UK Senior Business Decision-Makers, July 2016 (% of respondents)
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