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Published: October 16, 2017
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The advent of new algorithms, faster processing and massive, cloud-based data sets is making it possible for companies in all industries to experiment with artificial intelligence (AI). And while marketing and sales are particularly ripe for innovation, it’s still early days for adoption. Brands and agencies are working together to navigate a web of quickly evolving solutions.
"A June 2017 survey found that the majority of global business executives who have implemented AI said it has resulted in new insights and better data analysis, as well as more creative organizations that make better management decisions."
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Benefits of Implementing Artificial Intelligence (AI) According to Senior Executives Worldwide, June 2017 (% of respondents)
Amount Invested in Artificial Intelligence (AI) Companies Worldwide, by AI Category, 2016 (billions)
Awareness of Artificial Intelligence Technology According to Internet Users Worldwide, March 2017 (% of respondents)
Artificial Intelligence Technology* Spending Worldwide, 2016-2021 (billions)
Adoption Still in Pilot Stage
Artificial Intelligence (AI)* Usage for Customer Service Among US Retail Executives, May 2017 (% of respondents)
Attitudes Toward the Effect of Artificial Intelligence (AI) on Marketing According to Retail Marketers Worldwide, June 2017 (% of respondents)
Ways in Which Business Professionals Worldwide Use/Plan to Use Artificial Intelligence (AI), by Adoption Level, Q1 2017 (% of respondents)
Areas in Which Artificial Intelligence Will Have a Substantial Effect According to Marketing Leaders Worldwide, April 2017 (% of respondents)
Ways in Which Retail Marketers Worldwide* Are Using Artificial Intelligence (AI) Marketing to Drive Innovation and Growth, June 2017 (% of respondents)
Getting Up to Speed
Marketing Technologies that Their Company Plans to Use According to Advertising and Marketing Executives in North America, June 2017 (% of respondents)
Agencies Step Up to the AI Plate
Agency Professionals Worldwide Who Believe that Select Emerging Technologies Will Have a Significant Effect on Their Client's Marketing Approaches, March 2017 (% of respondents)
Barriers to Adopting Artificial Intelligence (AI) According to UK/US Retail Marketers, March 2017 (% of respondents)
Reasons that US Retailers Have Not Implemented Artificial Intelligence (AI) Conversational Interfaces*, May 2017 (% of respondents)
Challenges of Implementing Artificial Intelligence (AI) According to Senior Executives Worldwide, June 2017 (% of respondents)
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