Artificial Intelligence 2016: What's Now, What's New and What's Next - eMarketer
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Artificial Intelligence 2016: What's Now, What's New and What's Next

eMarketer Report

By: eMarketer

Published: October 17, 2016

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

Artificial intelligence (AI) is already becoming entrenched in many facets of everyday life, and is being tapped for a growing array of core business applications, including predicting market and customer behavior, automating repetitive tasks and providing alerts when things go awry. As technology becomes more sophisticated, the use of AI will continue to grow quickly in the coming years.

  • Forecasts of the size and value of the AI market vary widely. This is because research companies use different methodologies and definitions of AI. The situation is further complicated by confusing terminology and nomenclature. For example, many companies that use AI call the technology by a different name (e.g., machine learning or cognitive computing).
  • AI development and adoption is growing quickly, propelled by faster and cheaper processing power, high-profile tech development, ubiquitous cloud computing and the urgent need to manage data overload. AI is frequently combined with big data.
  • Large tech companies, including IBM, Google and Amazon, dominate the market and are jockeying for leadership positions. There are also hundreds of smaller startups focused on developing niche products that meet specific business needs.
  • The use of AI is being explored in virtually every industry, across a wide spectrum of business functions. Companies are using a variety of different approaches to acquire the technology, including developing it in-house, licensing it and partnering with consultants or other organizations.

"Businesses are already using AI to help improve their operations, streamline their communications and more efficiently process data. Voice recognition, voice response and machine learning are some of the most commonly used AI technologies."

Table of Contents

What Exactly Is AI?

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AI: Terminology Demystified

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Market Forecasts Differ, but They All Include Growth

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Drivers of AI Adoption

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What’s Next for AI?

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Related Reports

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8 charts are included in the full report:

Artificial Intelligence 2016: What’s Now, What’s New and What’s Next

Most Widely Used Artificial Intelligence (AI) Technology at Their Company According to US Executives, May 2015 (% of respondents)

What Exactly Is AI?

US Business/IT Executives Who Are Aware of Select Emerging Technologies, June 2016 (% of respondents)

Drivers of AI Adoption

Number of Deals and Amount Invested in Artificial Intelligence Companies Worldwide, 2010-2015

Most Widely Used Artificial Intelligence (AI) Technology at Their Company According to US Executives, May 2015 (% of respondents)

Ways in Which Their Organization Is Developing Artificial Intelligence* Capabilities According to Senior Financial Executives Worldwide, Jan 2016 (% of respondents)

What’s Next for AI?

Technology-Related Trends that Have Had* vs. Currently Have the Most Significant Effect on Their Business According to US Executives, July 2016 (% of respondents)

Timeframe in Which Machine Learning/Artificial Intelligence Will Significantly Affect Their Business According to Executives in Europe*, April 2016 (% of respondents)

Tactics for Which IT Executives in North America Use* Machine Learning Programs, Nov 2015 (% of respondents)

Technologies in Which IT Decision-Makers Worldwide Plan to Invest, April 2016 (% of respondents)