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Published: November 14, 2017
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eMarketer forecasts US ecommerce sales of apparel and accessories will reach $84.58 billion in 2017, accounting for 18.7% of total US retail ecommerce. Apparel is a product category bought in multiple sectors, including department stores and discounters. While this report delves into apparel shopping behavior of all types, the focus is on specialty retail.
"While specialty retailers are generally doing better than department stores, Macy’s, Kohl’s and others attract a larger share of apparel retail ecommerce traffic."
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US Apparel Retail Ecommerce Traffic Share, by Retailer, April 2017 (% of total* tracked by SimilarWeb)
US Clothing and Accessories Store Retail Sales, 2008-2016 (billions and % of total retail sales*)
US Retail Ecommerce Sales Share, by Category, 2017 (% of total retail sales in each category)
US Retail Ecommerce Sales Share, by Product Category, 2011, 2016 & 2021 (% of total retail sales in each category)
US Apparel and Accessories Retail Ecommerce Sales, 2016-2021 (billions, % change and % of total retail ecommerce sales)
In-Store and Ecommerce Sales for Select US Apparel Retailers, 12 months ending April 2017
Apparel Retailers from Which US Internet Users Made a Purchase Digitally*, Dec 2016 (% of respondents)
Top 10 Retailers Used by US Female Internet Users to Purchase Womenswear, April 2017 (% of respondents)
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