11 charts are included in the full report:
App Install Advertising: Key Challenges, Trends and Effectiveness Ratings
Mobile App Store Downloads Worldwide, Android vs. iOS, Q1 2015 & Q1 2016 (billions)
The App Environment: More Challenging Than Ever
US Smartphone App Users, Installers and Buyers, 2014-2020
US Tablet App Users, Installers and Buyers, 2014-2020
Average Number of Apps Used Daily vs. Monthly Among US Smartphone and Tablet Users, by Generation, Dec 2015
Performance Metrics on Day 1 vs. Day 30 for iOs App Installs Worldwide, by App Category, Q1 2016
Performance Metrics on Day 1 vs. Day 30 for Android App Installs Worldwide, by App Category, Q1 2016
Average App Retention Rates over the First 90 Days of Use Among Mobile App Users Worldwide, by OS, Nov 2015-March 2016
Mobile App Store Downloads Worldwide, Android vs. iOS, Q1 2015 & Q1 2016 (billions)
Performance Measurement Has Matured
Metrics Used to Measure Mobile App Success According to Client-Side vs. Agency Marketers Worldwide, May 2016 (% of respondents)
Quality Costs More Than Quantity
Mobile App User Acquisition Benchmarks Worldwide: Average Cost of Acquiring a Loyal iPhone App User, April 2011-April 2016 (activity analyzed by Fiksu DSP)
Top 10 App Install Media Sources for Gaming vs. Nongaming Apps Worldwide, by OS, H1 2016 (index*)