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Published: October 24, 2017
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Amazon is a retail giant—or is it a marketplace, or a retail and content company, or simply the most customer-centric company on earth? However you classify it, it’s also a digital ad powerhouse, with rapidly growing revenues that currently rank it fifth among all US digital ad firms.
"This year, Amazon will earn $1.65 billion in net US digital ad revenues, thanks to a massive audience and a trove of valuable data on shoppers and their habits."
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Net US Digital Ad Revenues at Amazon, 2016-2019 (billions, % change and % of total US digital ad spending)
Net US Search Ad Revenues at Amazon, 2016-2019 (millions, % change and % of total US search ad spending)
Net US Digital Display Ad Revenues at Amazon, 2016-2019 (billions, % change and % of total US digital display ad spending)
Amazon Marketing Services (AMS)
Marketing Methods Used by US Amazon Retailers to Promote Their Product Pages, Feb 2017 (% of respondents)
Amazon Marketing Services (AMS) Used by B2C Marketers in North America, July 2017 (% of respondents)
Sites Used by Internet Users in Select Countries to Find and Research Products Before Making a Purchase, Aug 2017 (% of respondents)
First Channel Used by US Internet Users When Researching Products Digitally, Sep 2015 & Sep 2016 (% of respondents)
Amazon Media Group (AMG)
Demand-Side Platforms (DSPs) that US Buy-Side Professionals Are Considering Using in 2017 (% of respondents)
Top 4 Preferred Demand-Side Platforms (DSPs) Among US Buy-Side Professionals, Oct 2016 (% of respondents)
Amazon for Publishers
Demand-Partner Adapters Used by US Header-Bidding Websites, Sep 2017 (% of total HBIX sites*)
Leading US Retail Sites, Ranked by Total Monthly Unique Visitors, March 2017 (millions)
US Internet Users Who Regularly Shop at Select Retail Sites, 2015-2017 (% of respondents)
Frequency with Which US Amazon Users Make Purchases on Amazon, June 2014-June 2017 (% of respondents)
Amount that US Amazon Users Have Spent on Amazon, June 2013-June 2017 (% of respondents)
Expected Change in Spending on Select Advertising Platforms According to B2C Marketers in North America, July 2017 (% of respondents)
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