10 charts are included in the full report:
Advancing Programmatic Advertising: Buyers and Sellers Seek Greater Control Over Ad Campaigns and Audiences Reached
US Programmatic Digital Display Ad Spending, 2015-2019 (billions, % change and % of total digital display ad spending*)
Programmatic Advertising Today
US Programmatic Digital Display Ad Spending, 2015-2019 (billions, % change and % of total digital display ad spending*)
Percent of Digital Ad Budget Spent on Programmatic Advertising According to Marketing Professionals in Europe and the US, 2013-2016 (% of respondents)
US Mobile Programmatic Display Ad Spending, 2015-2019 (billions, % change and % of total mobile display ad spending)
US Programmatic Digital Video Ad Spending, 2015-2019 (billions, % change and % of total digital video ad spending)
Private Setups Prevail
US Programmatic Digital Display Ad Spending, by Transaction Method, 2016-2019 (billions)
Owning One’s Audience—and All the Data Appended to It
Important Factors Driving Data-Driven Marketing and Media Initiatives According to US Digital Marketing/Media Practitioners, 2016 & 2017 (% of respondents)
Following Audiences Beyond Digital
Channels with the Greatest Opportunity for Digital Advertising According to US Digital Advertising Professionals, Dec 2016 (% of respondents)
Data Sources that US Marketers Use/Are Interested in Using to Inform Programmatic TV Buys, March 2016 (% of respondents)
Header Bidding Brings Buyers Greater Access, Publishers Greater Revenues
Benefits Derived from Header Bidding Technology Adoption According to US Publishers, Aug 2016 (% of respondents)