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Published: December 11, 2017
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For a hard-working marketer, what would the holiday season be without predictions about trends in ad transparency, generational targeting and blockchain? Too dreary to even contemplate! So, we present our predictions about these and other digital developments that will matter to marketers in 2018.
"True, the pace of change is quicker in the digital age than in prior eras. But a lot of important change is still more incremental than overnight. For instance, it took half a decade after the introduction of the iPhone before even half the US adult population had smartphones."
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Trustworthiness of Ads on Facebook, Twitter and Google in Light of the News that They Displayed Political Ads Originating from Russia According to US Internet Users, Nov 2017 (% of respondents)
Ways in Which Smartphone Owners in the US vs. Worldwide Use Voice-Enabled Technology*, June 2017 (% of respondents)
Augmented Reality (AR) and Virtual Reality (VR) Hardware Revenues Worldwide, 2016-2025 (billions)
Net US Digital Ad Revenues at Amazon, 2016-2019 (billions, % change and % of total US digital ad spending)
Average Time Spent per Day with Major Media by US Adults, 2014-2019 (hrs:mins)
US Over-the-Top (OTT) Video Service Users* and Connected TV Users**, 2017-2021 (millions and % of internet users)
US Home Ownership Rates, by Age, Q2 2017 (% of population in each group)
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