8 charts are included in the full report:
Prediction No. 1: Social ad transparency will become a big deal, whether advertisers like it or not
Trustworthiness of Ads on Facebook, Twitter and Google in Light of the News that They Displayed Political Ads Originating from Russia According to US Internet Users, Nov 2017 (% of respondents)
Prediction No. 2: Voice search will become too widespread for marketers to ignore—or to get wrong
Ways in Which Smartphone Owners in the US vs. Worldwide Use Voice-Enabled Technology*, June 2017 (% of respondents)
Prediction No. 3: Virtual reality will show some growth in 2018, but augmented reality will become mainstream
Augmented Reality (AR) and Virtual Reality (VR) Hardware Revenues Worldwide, 2016-2025 (billions)
Prediction No. 5: Marketers will wake up to Amazon’s growing role in the advertising marketplace
Net US Digital Ad Revenues at Amazon, 2016-2019 (billions, % change and % of total US digital ad spending)
Prediction No. 6: Hacks and breaches—plus a crucial new law—will finally start to change the privacy landscape
Prediction No. 8: Digital video will go big ... and small
Average Time Spent per Day with Major Media by US Adults, 2014-2019 (hrs:mins)
US Over-the-Top (OTT) Video Service Users* and Connected TV Users**, 2017-2021 (millions and % of internet users)
Prediction No. 10: The marketing world’s attention will shift to Gen Z (that is, away from millennials) at just the wrong time
US Home Ownership Rates, by Age, Q2 2017 (% of population in each group)