63 charts are included in the full report:
US Ad Spending: eMarketer’s Updated Estimates and Forecast for 2015–2020
US Total Media Ad Spending Share, by Media, 2015-2020 (% of total)
Total Media Ad Spending
US Total Media Ad Spending, by Media, 2015-2020 (billions)
Digital Ad Spending
US Digital Ad Spending, 2015-2020 (billions, % change and % of total media ad spending*)
Mobile Ad Spending
US Mobile Ad Spending, 2015-2020
Complete Forecast
US Total Media Ad Spending, 2015-2020 (billions and % change)
US Total Media Ad Spending, by Media, 2015-2020 (billions)
US Total Media Ad Spending Growth, by Media, 2015-2020 (% change)
US Total Media Ad Spending Share, by Media, 2015-2020 (% of total)
US Newspaper Ad Spending, by Segment, 2015-2020 (billions and % change)
US Magazine Ad Spending, by Segment, 2015-2020 (billions and % change)
US Print Ad Spending Share, by Segment, 2015-2020 (billions and % of total)
US Radio Ad Spending, by Segment, 2015-2020 (billions and % change)
US TV* vs. Digital Video** Ad Spending, 2015-2020 (billions and % change)
US TV* vs. Digital Ad Spending, by Device, 2015-2020 (billions)
US Out-of-Home Ad Spending, by Segment, 2015-2020 (billions)
US Digital Ad Spending
US Digital Ad Spending, 2015-2020 (billions, % change and % of total media ad spending*)
US Digital Ad Spending, Q1 2015-Q4 2016
US Digital Ad Spending, by Format, 2015-2020 (billions)
US Digital Ad Spending, by Format, 2016 (billions)
US Digital Ad Spending Growth, by Format, 2015-2020 (% change)
US Digital Ad Spending Share, by Format, 2015-2020 (% of total and billions)
US Digital Ad Spending, by Device, 2015-2020 (billions)
US Digital Ad Spending, by Device and Format, 2015-2020 (billions)
US Digital Ad Spending Growth, by Device and Format, 2015-2020 (% change)
US Digital Ad Spending Share, by Device and Format, 2015-2020 (% of total digital ad spending)
US Digital Video Ad Spending, by Device, 2015-2020 (billions and % change)
US Digital Video Ad Spending Share, by Device, 2015-2020 (% of total media ad spending)
US Social Network Ad Revenues, 2015-2018 (billions, % change and % of digital ad spending)
US Social Network Ad Revenues, by Venue, 2015-2018 (millions, % change and % of total)
US Ad Spending per User, by Venue, 2015-2018 ($ per person and CAGR)
US Digital Ad Spending, by Industry
US Digital Ad Spending, by Industry, 2015-2020 (billions and CAGR)
US Digital Ad Spending Share, by Industry, 2015-2020 (% of total)
US Digital Ad Spending Growth, by Industry, 2015-2020 (% change)
US Mobile Ad Spending
US Mobile Ad Spending, 2015-2020
US Mobile Internet Ad Spending, 2015-2020
US Mobile Ad Spending, by Format, 2015-2020 (billions)
US Mobile Ad Spending Growth, by Format, 2015-2020 (% change)
US Mobile Ad Spending Share, by Format, 2015-2020 (% of total)
US Digital Ad Revenues, by Company
Net US Digital Ad Revenues, by Company, 2015-2018 (billions, % change and % of total)
Net US Search Ad Revenues, by Company, 2015-2018 (billions, % change and % of total)
Net US Digital Display Ad Revenues, by Company, 2015-2018 (billions, % change and % of total)
Net US Digital Ad Revenue Share, by Company, 2015-2018 (% of total media ad spending and billions)
Google Net US Ad Revenues, by Device and Format, 2015-2018 (billions and % of total)
Google Net US Ad Revenues, by Device, 2015-2018 (billions and % of total)
YouTube Net US Ad Revenues, 2015-2018 (billions, % change and % of Google net ad revenues)
YouTube Net US Video Ad Revenues, 2015-2018 (billions, % change and % of total video ad revenues)
YouTube Net Ad Revenues Worldwide, US vs. Non-US, 2015-2018 (billions and % of total)
Facebook Ad Revenues Worldwide, US vs. Non-US, 2015-2018 (billions and % of total)
Instagram Net Mobile Ad Revenues Worldwide, US vs. Non-US, 2015-2018 (billions, % change and % of total)
Instagram Net Mobile Ad Revenue Share of Facebook Mobile Ad Revenues Worldwide, US vs. Non-US, 2015-2018
US Facebook and Twitter Ad Revenue Share, by Device, 2015-2018 (billions and % of total)
Twitter Ad Revenues Worldwide, US vs. Non-US, 2015-2018 (billions and % of total)
LinkedIn Ad Revenues Worldwide, US vs. Non-US, 2015-2018 (millions and % of total)
Snapchat Ad Revenues Worldwide, US vs. Non-US, 2015-2018 (millions and % of total)
US Snapchat Ad Revenues, by Source, 2015-2018 (millions and % of total)
Net US Mobile Ad Revenues, by Company
Net US Mobile Ad Revenues, by Company, 2015-2018 (millions)
Net US Mobile Ad Revenue Growth, by Company, 2015-2018 (% change)
Net US Mobile Ad Revenue Share, by Company, 2015-2018 (% of total and billions)
Net US Mobile Ad Revenues as a Percent of Digital Ad Revenues, by Company, 2015-2018
Net US Mobile Display Ad Revenues, by Company, 2015-2018 (millions)
Net US Mobile Display Ad Revenue Growth, by Company, 2015-2018 (% change)
Net US Mobile Display Ad Revenue Share, by Company, 2015-2018 (% of total and billions)
Net US Mobile Internet Search Ad Revenues, by Company, 2015-2018 (millions, % change and % of total)