Join us on

April 23, 2014

Despite Time Spent, Mobile Still Lacks for Ad Spend in the US

Mobile may be stealing share of US adults' daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print. Full Article

Share this:.

. . .

Smart Video Ad Formats

Instantly create captivating, responsive in-banner video ads and deliver them across the widest reach. Smart Video Ad Formats unite groundbreaking video tech, built-in social sharing, ad creation wizard and best-in-class video analytics. All to help you take your cross-screen brand advertising to a smarter level, at scale. Get started >

Hungry Teens Spend Most on Food

According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments. Full Article

Share this:.

. . .

State of Content Marketing 2014

Revolution. That's the term being used to describe the surge of brands vying to become publishers. Find out which brands, vendors, and voices are driving the brand storytelling movement, and how four key trends will decide the future of advertising in Contently's new report, "State of Content Marketing 2014."

Women Account for Nearly Half of UK Mobile Gamers

Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they're more likely than men to play games on tablets. Full Article

Share this:.

. . .



April 28-30, 2014, Miami, FL
eMarketer is the official research partner of NetFinance.
May 4-7, 2014, Austin, TX
eMarketer is the official research partner of iMedia Summits.
May 5-7, 2014, Toronto, Canada
eMarketer is the official research partner of eTail Canada.

To ensure delivery, add to your address book. If you cannot view the HTML newsletter, please read it on our website.

You are currently subscribed to the eMarketer Daily Newsletter as #Listrak\Email#. You can unsubscribe or manage your email preferences here and you can change your email address here or reset your viewing preferences here.

eMarketer Daily is published by eMarketer, Inc., Kaitlin Carlin and Nicole Perrin, Editors.
Click here to submit research for potential inclusion in the eMarketer Daily.

©2014 eMarketer, Inc. 11 Times Square, New York, NY 10036
Privacy Policy