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April 23, 2014

Despite Time Spent, Mobile Still Lacks for Ad Spend in the US

Mobile may be stealing share of US adults' daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print. Full Article

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Smart Video Ad Formats

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Hungry Teens Spend Most on Food

According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments. Full Article

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State of Content Marketing 2014

Revolution. That's the term being used to describe the surge of brands vying to become publishers. Find out which brands, vendors, and voices are driving the brand storytelling movement, and how four key trends will decide the future of advertising in Contently's new report, "State of Content Marketing 2014."

Women Account for Nearly Half of UK Mobile Gamers

Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they're more likely than men to play games on tablets. Full Article

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