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March 31, 2015

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Google Will Take 55% of Search Ad Dollars Globally in 2015

In 2015, search advertising will account for $81.59 billion worldwide, an increase of 16.2% over 2014. Google is still by far the dominant player in search globally, while Chinese companies are seeing strong growth. Full Article

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Accelerate Global Growth While Reducing Risk

Commissioned by Digital River, the study draws on a Forrester survey of finance executives from 130 global branded manufacturers & digital service providers to find out what keeps finance executives up at night related to their ecommerce-enabled global direct-to-consumer sales channel. Download the study today!

Mobile Messaging Apps Overindex for Retention

Retention and usage rates for messaging apps are far higher than those for mobile apps overall. As the large majority of apps struggle to keep users coming back post-install, recent research suggests proactively interacting with downloaders can help boost retention. Full Article

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The 5 Targeting Best Practices Every Marketer Should Know

Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook!

Who's Catching the Latest Flicks in Theaters?

Box office revenues were down in North America last year. However, the size of the US moviegoer audience remains appealing for advertisers—they just need to know who's still heading to theaters to check out the latest smash hits. Millennials, it turns out, are the most frequent visitors.
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April 8-10, 2015, Chicago, IL
eMarketer analyst, Bryan Yeager, will be leading a session on mobile payments.
April 8, 2015, New York, NY
eMarketer is a supporting sponsor of Argyle Executive Forum
April 12-14, 2015, Minneapolis, MN
eMarketer is the official research partner of iMedia Commerce Summit.

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