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March 4, 2015

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Instagram Will Top 100 Million US Users by 2018

The number of US Instagram users increased nearly 60% in 2014, bringing the social network's US monthly user base to 64.2 million people, eMarketer estimates. By 2018, this audience will top 100 million. Due to faster-than-expected growth in 2014, Instagram surpassed Twitter to become the second-largest social network in the US, and the gap in the number of users between the two will continue to widen through 2019. Full Article

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Get the latest Forrester report: Online Video Platforms for Sales & Marketing

Learn how the latest innovations in video platforms can improve engagement, lead qualification and customer acquisition, integrate seamlessly with your existing sales and marketing technology, and help you measure the effectiveness of your video assets. Get your free copy now!

Video Gaming Maintains Its Cool Factor Among Teens

Calling today's US teens "digital natives" scarcely begins to express the degree to which digital technology permeates their daily routine. According to a new eMarketer report, teens who do not use video games are the exception. Consoles still play the predominant role in teens' gaming, but they also spend ample time playing on computers and smartphones. Full Article

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Sales Executives

eMarketer is looking for Sales Executives! We need high-energy, self-starters who are well versed in the digital landscape. If you have experience selling subscription based services to senior executives and an excellent track record, apply here to join our growing team!

France's Consumers Haven't Warmed to Wearables

Consumers in France remain lukewarm about wearables and smart devices in general, and purchase intent has fallen or remained the same over the past few months. However, shifting attitudes suggest that internet users are getting more comfortable with smart devices—albeit very slowly. Full Article

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March 10-11, 2015, Sydney, Australia
eMarketer is a partner of ad:tech Australia
March 11-12, 2015, Toronto, Canada
eMarketer is the Official Insights Partner of DX3
March 13-17, 2015, Austin, TX
eMarketer is attending and co-sponsoring a brunch with IAB at SXSW in Austin, TX

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