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April 18, 2014

What Is the Future of Proximity Marketing?

Proximity marketing isn't new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform commerce and others foreseeing infrastructure obstacles.
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State of Content Marketing 2014

Revolution. That's the term being used to describe the surge of brands vying to become publishers. Find out which brands, vendors, and voices are driving the brand storytelling movement, and how four key trends will decide the future of advertising in Contently's new report, "State of Content Marketing 2014."


CMO One-to-One: Taco Bell's Secret Sauce Might Just Be Mobile Marketing

Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant's new breakfast items "innovation with a twist on the familiar." That's his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
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Chris Brandt
CMO
Taco Bell

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When you can't afford to be wrong—we're here

eMarketer is your go-to source for the most informed marketing research available. We analyze studies from thousands of firms, filter out their noise and create actionable charts and reports. Get the data you need and use it confidently knowing we've vetted it all. Access powerful intelligence today

Italy's Smartphone 'Second Screeners' Visit Social Networks While Watching TV

Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there. Full Article

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April 23, 2014, Austin, TX
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