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July 2, 2015

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Mobile Phones Strengthen Lead for Mobile Video Viewing

While tablets hold steady, mobile phones continue to expand their share of digital video ad views worldwide. Short-form videos remain the most popular content on smartphones, and viewers are willing to sit through ads to access these clips if it means saving some money. Full Article

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People-Based Marketing Has the Industry Buzzing

Mobile has completely disrupted digital marketing. Marketers have to evolve to meet new consumer habits or they'll be left behind. Find out how people-based marketing can help you reach your audience wherever they are, on any device, at any time. Download the new Atlas white paper today.


Marketing in Latin America: Mobile, Video, Programmatic Create Opportunities

Maren Lau is the CMO at IMS Internet Media Services, a digital marketing and communications company that helps brands enter and grow in the Latin America digital market. She spoke with eMarketer about the biggest digital trends in the region.
Full Article



Maren Lau
CMO
IMS Internet Media Services

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Learn How to Overcome 5 Common Creative Problems

The life of a creative team is fraught with frustration—some even painful enough to tweet about. This ebook is a collection of the 5 most common creative problems tweeted by real creative professionals. Find out what these problems are and how to overcome them. Download ebook today.

Omnichannel Remains Omnipresent for Department Stores

Ecommerce sales are still less than 15% of revenues for most players in the department store sector, but many that have taken steps toward digital-physical integration are starting to see their work pay off, according to a new eMarketer report. The push to be more omnichannel has resulted in experiments with in-store technologies. Dazzle aside, customers just want an improved shopping experience. Full Article

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