eMarketer Analyst Cathy Boyle on Snapchat Spectacles' Marketing Chops - eMarketer
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eMarketer Interview

eMarketer Analyst Cathy Boyle on Snapchat Spectacles' Marketing Chops

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An interview with

Catherine Boyle

Principal Analyst, eMarketer

Topics:

Interview summary

The Snapchat Spectacle vending bot finally made its way to New York in December, and the eMarketer team got its hands on a pair of Spectacles. eMarketer principal analyst Catherine Boyle spent a week using them, then discussed the marketing potential of the new technology with Maria Minsker.

Interview

eMarketer: Now that you’ve experimented with Spectacles, what’s your impression of how the technology works?

Cathy Boyle: The product worked well. My first reaction was that the glasses were lighter than I expected. I expected there to be more technology in the glasses, and that they would feel heavy. I was also impressed by the battery life, and that the charging apparatus was built into the case.