Schedule a Demo
Does My Company Subscribe?
Principal Analyst, eMarketer
The Snapchat Spectacle vending bot finally made its way to New York in December, and the eMarketer team got its hands on a pair of Spectacles. eMarketer principal analyst Catherine Boyle spent a week using them, then discussed the marketing potential of the new technology with Maria Minsker.
eMarketer: Now that you’ve experimented with Spectacles, what’s your impression of how the technology works?
Cathy Boyle: The product worked well. My first reaction was that the glasses were lighter than I expected. I expected there to be more technology in the glasses, and that they would feel heavy. I was also impressed by the battery life, and that the charging apparatus was built into the case.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
Melding Marketing and Ad Tech a Challenge for B2C Companies
Disagreement Persists Over Viewability Definition