eMarketer Analyst Cathy Boyle on Snapchat Spectacles' Marketing Chops - eMarketer
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eMarketer Interview

eMarketer Analyst Cathy Boyle on Snapchat Spectacles' Marketing Chops

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An interview with

Catherine Boyle

Principal Analyst, eMarketer

Interview summary

The Snapchat Spectacle vending bot finally made its way to New York in December, and the eMarketer team got its hands on a pair of Spectacles. eMarketer principal analyst Catherine Boyle spent a week using them, then discussed the marketing potential of the new technology with Maria Minsker.

Interview

eMarketer: Now that you’ve experimented with Spectacles, what’s your impression of how the technology works?

Cathy Boyle: The product worked well. My first reaction was that the glasses were lighter than I expected. I expected there to be more technology in the glasses, and that they would feel heavy. I was also impressed by the battery life, and that the charging apparatus was built into the case.

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