At Xerox, the Marketing Technology Stack Leaves Center Stage - eMarketer
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eMarketer Interview

At Xerox, the Marketing Technology Stack Leaves Center Stage

Preview from eMarketer PRO

An interview with

Duane Schulz

Vice President, Digital and Demand Marketing and Technology, Xerox

Topics:

Interview summary

At Xerox, marketers make use of nearly 100 technology tools to reach customers and prospects, and transform their experience of the brand. Duane Schulz, Xerox’s vice president of digital and demand marketing and technology, spoke with eMarketer’s Nicole Perrin about how he and his team manage their technology stack—and what strong adoption of marketing tech has meant for the organization.

Interview

eMarketer: Your role at Xerox changed as marketing technology adoption expanded within the organization. Can you explain why?

Duane Schulz: From late 2013 through the end of last year, I was the chief marketing technologist at Xerox, and was dedicated to that work. Then, in the middle of last year, I also took on our digital, social and content marketing teams. [In 2017], I’m taking on a unified demand generation center with all the marketing automation tools. We’ve taken our stack and turned it into a unified, end-to-end organization.