Plans & Pricing
Does My Company Subscribe?
Founder and CEO, Vuulr
Blockchain is best known as the technology underpinning cryptocurrencies like Bitcoin. But it also has wide-ranging applications that have yet to be fully explored, including the potential to disrupt the way digital advertising currently works. eMarketer’s David Green spoke with Ian McKee, founder and CEO of Singapore-based Vuulr, which aims to disrupt the broadcast content economy using blockchain technology, about how blockchain could remake digital advertising practices.
eMarketer: What are the problems that blockchain solves?
Ian McKee: The first is the trust question. With a single view of the distributed ledger that blockchain provides, you no longer need individual parties involved in a transaction to keep their own separate records. The blockchain mechanism provides them with the visibility, audit trail, trust and immutability they need.
Ways in Which Internet Users in Mexico Found out About the 2020 Hot Sale*, June 2020 (% of respondents)
When Do US Agencies and Brand Marketers Anticipate that Ad Spending Will Resume or They Will Ramp Up Their Advertising Efforts? (% of respondents, May 2020)
Media Types/Categories that Are Brand-Safe for Advertising During the Coronavirus Pandemic According to US Agencies and Brand Marketers, May 2020 (% of respondents)
Urban Internet Users in Brazil Who Approve of Brands Running Advertising Campaigns Related* to vs. Unrelated** to Coronavirus, May 2020 (% of respondents)
Coronavirus Impact: Change in Marketing and Advertising Budget According to Marketing Professionals in France, by Media, May 2020 (% of respondents)
Television Update, Spring 2020: The Outlook for Data-Driven Linear TV
Social Media Advertising in Q2 2020 and Beyond: How the Coronavirus Will Affect Ad Prices, Spending Plans and More
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
How Live Streaming Commerce Took Off in China During the Pandemic
After Putting Store Openings on Hold, Cuts Clothing Focuses on Delivering a Premier Online Experience