Plans & Pricing
Does My Company Subscribe?
Alvin Wang Graylin
China Regional President, Vive, HTC
Consumer electronics maker HTC bet on China to be an early adopter of virtual reality (VR) when it entered the market with its Vive VR head-mounted device. Alvin Wang Graylin, HTC’s China regional president of the Vive brand, spoke with eMarketer’s Man-Chung Cheung about why China is ahead of the pack in VR adoption, and how the technology will transform industries and the way we work.
eMarketer: Which country is likely to see the quickest adoption of VR?
Alvin Wang Graylin: Many pundits and analysts have been forecasting that China will likely be the market where mass VR adoption happens first. That’s due to a few key reasons, including government support, consumer willingness to adopt new tech and a leapfrog attitude among both the business-to-business (B2B) communities and consumers. In addition, there’s a highly competitive VR environment that will force prices down faster and increase innovation.
Customer Experience Channels that Offer the Highest Emotional Quotient (EQ)* According to US Internet Users, Summer 2018 (% of respondents)
Why Do US Digital Buyers Ignore Emails from Retailers? (% of respondents, by age, June 2018)
What Gifts Do US Parents Plan to Give Their Daughters vs. Sons for the Holidays in 2018? (% of respondents)
Which Emerging Technologies Are Agencies and Brands in Asia-Pacific Using in Their Marketing Strategy? (% of respondents, July 2018)
Which Emerging Technologies Are Agencies and Brands in Europe Using in Their Marketing Strategy? (% of respondents, July 2018)
Email Marketing StatPack 2018: Benchmarks and Trends
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
New Tools Help Brands Conquer Tricky Augmented Reality Landscape
Pinterest Sees Visual Search Working in Tandem with Text Search
Are Second Screens Distracting TV Viewers?
How Tech Vendors Are Banking On Connected TV