Why Virtual Reality Might Find Mass Adoption in China First - eMarketer
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eMarketer Interview

Why Virtual Reality Might Find Mass Adoption in China First

Preview from eMarketer PRO

An interview with

Alvin Wang Graylin

China Regional President, Vive, HTC

Interview summary

Consumer electronics maker HTC bet on China to be an early adopter of virtual reality (VR) when it entered the market with its Vive VR head-mounted device. Alvin Wang Graylin, HTC’s China regional president of the Vive brand, spoke with eMarketer’s Man-Chung Cheung about why China is ahead of the pack in VR adoption, and how the technology will transform industries and the way we work.

Interview

eMarketer: Which country is likely to see the quickest adoption of VR?

Alvin Wang Graylin: Many pundits and analysts have been forecasting that China will likely be the market where mass VR adoption happens first. That’s due to a few key reasons, including government support, consumer willingness to adopt new tech and a leapfrog attitude among both the business-to-business (B2B) communities and consumers. In addition, there’s a highly competitive VR environment that will force prices down faster and increase innovation.