Why Virtual Reality Might Find Mass Adoption in China First - eMarketer
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eMarketer Interview

Why Virtual Reality Might Find Mass Adoption in China First

Preview from eMarketer PRO

An interview with

Alvin Wang Graylin

China Regional President, Vive, HTC

Topics: MarketingMedia

Interview summary

Consumer electronics maker HTC bet on China to be an early adopter of virtual reality (VR) when it entered the market with its Vive VR head-mounted device. Alvin Wang Graylin, HTC’s China regional president of the Vive brand, spoke with eMarketer’s Man-Chung Cheung about why China is ahead of the pack in VR adoption, and how the technology will transform industries and the way we work.


eMarketer: Which country is likely to see the quickest adoption of VR?

Alvin Wang Graylin: Many pundits and analysts have been forecasting that China will likely be the market where mass VR adoption happens first. That’s due to a few key reasons, including government support, consumer willingness to adopt new tech and a leapfrog attitude among both the business-to-business (B2B) communities and consumers. In addition, there’s a highly competitive VR environment that will force prices down faster and increase innovation.