Why Lush’s Customers Prefer the Store Over Ecommerce - eMarketer

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eMarketer Interview

Why Lush’s Customers Prefer the Store Over Ecommerce

Preview from eMarketer PRO

An interview with

Brandi Halls

Director, Brand Communications, North America, Lush Fresh Handmade Cosmetics

Interview summary

Unlike department stores and clothing chains, health and personal care retailers saw an increase in sales at the brick-and-mortar level during the holiday season last year. eMarketer’s Tricia Carr spoke with Brandi Halls, director of brand communications for North America at Lush Fresh Handmade Cosmetics, about the factors that contributed to the personal care brand’s 30% year-over-year growth in holiday sales—and why 90% of those sales happened in stores.

Interview

eMarketer: What was the holiday season like for Lush?

Brandi Halls: Shopping was a little softer in November this year vs. other years, but came on fast and steady in December. We had our best sales month on record in December, and the last seven days before Christmas were record breakers for us. December 23 was our highest sales day on record, at nearly double the sales of Black Friday.