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eMarketer Interview

Why Digital Is Not a Threat to the USPS

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An interview with

Bob Dixon

Director, Product Technology Innovation, United States Postal Service

Interview summary

Technology and digital are not a threat to the United States Postal Service (USPS), according to Bob Dixon, director of product technology innovation. He spoke with eMarketer’s Jillian Ryan about how the USPS is bridging the divide between physical mail and digital touchpoints.


eMarketer: Your group is responsible for the USPS’ innovation. Tell me a bit about the work your team does.

Bob Dixon: We are responsible for working with both internal stakeholders and external customers and figuring out which digtal business needs they have that are not being met. We aim to get a technology solution that can be used to meet those needs. When there is not a technology solution already in-house, my team will go out and research—we’ll prototype new solutions in conjunction with our stakeholders and then evaluate whether or not that solution is viable. When it is viable, we turn it over to our IT organization for implementation. Where it’s not viable, we write the lessons learned to inform future innovations.