Why CRM Data-Savvy Marketers Invest More in Customer Loyalty vs. Acquisition - eMarketer
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eMarketer Interview

Why CRM Data-Savvy Marketers Invest More in Customer Loyalty vs. Acquisition

Preview from eMarketer PRO

An interview with

Ric Elert

President, Conversant

Interview summary

Raju MalhotraSenior Vice President, ProductsConversant Ric Elert is the president of Conversant, which performs audience identification and messaging for the cross-device digital landscape. He and his colleague, Raju Malhotra, senior vice president of products, recently spoke with eMarketer’s Lauren Fisher about top trends to watch for in 2016, including marketers’ evolving use of CRM data.

Interview

eMarketer: What are some of the biggest digital display trends you’re thinking about for 2016?

Raju Malhotra: One thing we definitely see is a move away from a very format- and media-specific view, which is what display is, to a lot more consumer-centric or audience-centric practice. In that paradigm, you go after the right person regardless of which media or device or channel online and offline they are interacting with.