Plans & Pricing
Does My Company Subscribe?
Vice President, Sales and Programmatic Strategy, Intermarkets
The ad tech landscape has long been crowded and cluttered, but many—including Erik Requidan, vice president of sales and programmatic strategy at digital advertising firm Intermarkets—consider header bidding a catalyst for weeding out the weaker players. eMarketer’s Lauren Fisher spoke with Requidan about the strain header bidding places on buy-side platforms and what they are doing to combat it.
eMarketer: How has header bidding changed the programmatic advertising ecosystem?
Erik Requidan: Many of the early advantages of header bidding were on the publisher’s side in the form of yield optimization and yield strategy. But for buyers, there’s a lot more signal noise out there.
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
How Advertisers Are Reorganizing Around Programmatic
Why Few Publishers Build Data Businesses
How Programmatic Platforms Absorb 20% of Media Ad Spend
Examining Canada's Podcast Landscape