Plans & Pricing
Does My Company Subscribe?
Advertisers love the convenience of buying media programmatically, but that doesn’t mean the programmatic space is free of problems. On the contrary, new issues continue to arise, especially as fraud and fake news become more prevalent. Paul Josephsen, CMO of Adslot, spoke with eMarketer’s Maria Minsker about some of the key programmatic challenges, and how technology can help to solve them.
eMarketer: What are some of the biggest problems in the programmatic space that you see today?
Paul Josephsen: First and foremost, there are brand safety issues. Even when brands think they know where they’re running ads, they don’t totally ever know. Transparency is another big issue. Publisher revenue from media has gone down, but technology providers are still taking a massive cut of what’s supposed to be working media dollars. And finally, there’s fraud. It’s not just fake news that brands have to fight against—it’s clickbait as well.
What Products and Services Related to Native Advertising Do Magazine Publishers Worldwide Provide Their Customer With? (% of respondents, Dec 2018)
What Do Magazine Publishers Worldwide Consider to Be the Most Effective Type of Native Advertising? (% of respondents, Dec 2018)
How Do Magazine Publishers Worldwide Measure the Effect of Native Advertising? (% of respondents, Dec 2018)
US Desktop vs. Mobile Video Ad Performance Metrics: Completion and Viewability Rates, Q3 2018
How Important Is Reducing the Number of Vendors/Partners They Work with to Brand Marketers in Europe and the US? (% of respondents, Spring 2018)
Programmatic Advertising Beyond Display: Automation Moves to Audio, Out-of-Home and Television
Demanding a Better Ad Experience: Why One in Four Internet Users Say No to Ads
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Publishers Worry Programmatic Is Hurting Ad Prices
How Advertisers Can Wield Data Exhaust