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CMO, Tremor Video
As CMO of video advertising software company Tremor Video, Jen Catto works with advertisers and agencies to better align their TV and digital video ad buying strategies. Catto recently spoke with eMarketer’s Lauren Fisher about the top video trends she expects to play out in 2017, including greater convergence between TV and video and the maturation of the 30-second spot.
eMarketer: What’s top of mind at Tremor Video as we move into 2017?
Jen Catto: Television is on my mind right now. We’re living in a world where digital may knock TV off its pedestal. 2017 is the year of the convergence tipping point. Digital video is TV and TV is digital video—they’re almost synonymous on the consumer behavior front, and advertisers are starting to think this way of their spend.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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