Schedule a Demo
Does My Company Subscribe?
A marketing cloud is no longer the hot new technology—it’s now a fundamental part of how leading companies execute their digital marketing strategies. But like consumers, marketers have growing expectations, and they increasingly demand more flexibility from their cloud providers. Scott Webb, president of cloud technology provider Avionos, spoke with eMarketer’s Maria Minsker about how marketing clouds are evolving, and what’s next for the technology.
eMarketer: Now that technology giants like Adobe, Salesforce, Oracle and others have built out their marketing clouds, is the buzz dying down?
Scott Webb: The language has started to evolve. In the early days of the cloud, it was easy to encapsulate challenging technology questions into this idea of something that’s floating far out somewhere. But now that kind of language is unnecessary, because a digital business is no longer a nebulous concept. From an enterprise technology standpoint, nearly every tool has a hosted element. The buzz has died down because the cloud became so established.
Implementation of Select Technologies at Their Organization According to US Senior-Level Decision-Makers, Feb 2018 (% of respondents)
Daily Time Wasted Sharing/Tracking Down Digital Information Among US Senior-Level Decision-Makers, Feb 2018 (% of respondents)
Biggest Challenges to Digital Transformation at Their Company According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Most Important Initiatives for Achieving Their Companies' Current Digital Transformation Goals According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Main Goals of Their Companies' Current Digital Transformation Initiatives According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
How Publishers Can Fight Ad Blocking with Crypto Mining
Why Ad Buying Terminology Needs Standardization
How Flipboard Sorts Through Hundreds of Thousands of Articles Each Day
Most Companies Haven't Adopted Emerging Technologies Yet