What Consumers Want from Connected Cars - eMarketer
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eMarketer Interview

What Consumers Want from Connected Cars

Preview from eMarketer PRO

An interview with

Brian Greaves

Director, Product Development, IoT Solutions, AT&T

Topics: Media

Interview summary

Connected cars not only allow for user customization and infotainment through Wi-Fi, but also let the manufacturer review driver and car data. eMarketer’s Sean Creamer spoke with Brian Greaves, director of product development for IoT solutions at AT&T, about consumers’ expectations for connected cars, and how manufacturers can make vehicle improvements without a trip to the dealership.


eMarketer: What’s the difference between a smart car and a connected car?

Brian Greaves: A smart car is equipped with various advanced technologies and services, but a lot of those technologies and services are embedded. They are built into the vehicle at the time of production, but may not have any connection to the internet.