Schedule a Demo
Does My Company Subscribe?
Director, Product Development, IoT Solutions, AT&T
Connected cars not only allow for user customization and infotainment through Wi-Fi, but also let the manufacturer review driver and car data. eMarketer’s Sean Creamer spoke with Brian Greaves, director of product development for IoT solutions at AT&T, about consumers’ expectations for connected cars, and how manufacturers can make vehicle improvements without a trip to the dealership.
eMarketer: What’s the difference between a smart car and a connected car?
Brian Greaves: A smart car is equipped with various advanced technologies and services, but a lot of those technologies and services are embedded. They are built into the vehicle at the time of production, but may not have any connection to the internet.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies