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Director, Product Development, IoT Solutions, AT&T
Connected cars not only allow for user customization and infotainment through Wi-Fi, but also let the manufacturer review driver and car data. eMarketer’s Sean Creamer spoke with Brian Greaves, director of product development for IoT solutions at AT&T, about consumers’ expectations for connected cars, and how manufacturers can make vehicle improvements without a trip to the dealership.
eMarketer: What’s the difference between a smart car and a connected car?
Brian Greaves: A smart car is equipped with various advanced technologies and services, but a lot of those technologies and services are embedded. They are built into the vehicle at the time of production, but may not have any connection to the internet.
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