Plans & Pricing
Does My Company Subscribe?
Senior Vice President, US Marketing Product and Field Execution, Western Union
As Facebook expands Messenger’s capabilities, more doors open for brands that want to experiment with the platform. But for companies that have been using Messenger to provide customer support, taking advantage of new capabilities means choosing between building a separate bot to deliver those experiences and taking on the arduous task of integrating old and new features. Michael Hafer, senior vice president of US marketing product and field execution at Western Union, spoke with eMarketer’s Maria Minsker about the route the company took.
eMarketer: What made you want to develop a bot for Facebook Messenger?
Michael Hafer: The idea of making it easy and convenient to find a Western Union solution right inside of Facebook Messenger appealed to us. Our goal is always to make sure that our cross-border platform is available to anyone that has an interest in using it, and offering it through Messenger was just another way to extend our services beyond our 500,000-plus agent locations around the world, our website and our mobile app.
Mobile App Ad Performance Metrics Worldwide, by OS and Ad Format, Oct 2018
Programmatic Display Ad Fraud Rates Worldwide, by Device, Q3 2018 (among impressions analyzed by Pixalate)
Programmatic Video Ad Fraud Rates Worldwide, by Device, Q3 2018 (among impressions analyzed by Pixalate)
In What Digital Experience Technologies Are Companies Worldwide Planning to Invest? (% of respondents, Q3 2018)
Companies in Europe that Use Targeted Digital Advertising, by Country and Type, 2018 (% of respondents)
Push Notifications 2018: How to Win Opt-Ins, Develop Metrics and Get the Creative Right
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
How Header Bidding Is Moving Into Apps
When Toyota Advertises on Twitter and Snapchat, Users Listen
Four Takeaways from Facebook’s Q4 Earnings: What Advertisers Need to Know
Facebook Is Combining Aspects of Its Messaging Properties: What It Means for Advertisers and Users