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Divisional Vice President, Digital Commerce, Walgreens
Like many forward-thinking retailers, pharmacy chain Walgreens adjusts its digital experience so that it’s not only ideal for ecommerce, it also functions as an in-store shopping companion for its customers. eMarketer’s Tricia Carr spoke with Cherise Ordlock, divisional vice president of digital commerce at Walgreens, about how drugstore, health and beauty retailers should approach digital commerce.
eMarketer: How have your customers’ digital expectations changed?
Cherise Ordlock: Because of the shift to mobile, their expectations are much higher for a seamless experience between the store and digital. For example, they’re thinking about how the website reflects the store, because they’re often looking at the website while they’re in the store or as they’re preparing for a store visit.
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