Video's Surge Is Changing How Brands Advertise in India - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

eMarketer Interview

Video's Surge Is Changing How Brands Advertise in India

Preview from eMarketer PRO

An interview with

Shamsuddin Jasani

Managing Director, Isobar India

Topics:

Interview summary

As India’s digital ecosystem evolves, brands are moving away from TV in favor of cheaper over-the-top (OTT) alternatives made accessible by the introduction of cut-rate mobile data plans. Shamsuddin Jasani, managing director of digital agency Isobar India, spoke with eMarketer’s David Green about how original content creators are allowing brands to weave their stories into long-form digital videos.

Interview

eMarketer: What is the most important recent change to the digital marketing landscape in India?

Jasani Shamsuddin: [Mobile carrier] Reliance Jio’s entrance has been the biggest change in the Indian market because of the resulting sharp drop in data plan prices. The internet now reaches a much larger audience.