Plans & Pricing
Does My Company Subscribe?
Head of Sales and Marketing, Localytics
When marketers first started creating their own branded apps, user acquisition was their top priority. But they eventually realized that a huge user base doesn’t neccesarily translate to high app engagement, and many users abandon an app after a few tries. eMarketer’s Tricia Carr spoke with Lou Orfanos, head of sales and marketing at mobile engagement platform Localytics, about tactics and technologies that are helping marketers build up their apps’ active and engaged user bases.
eMarketer: What’s the state of the mobile app market right now? What does it take to keep app users engaged?
Lou Orfanos: Marketers are starting to dig in on user engagement. Typically, user engagement was driven by the product team, which thought, “We need to have an app that’s elegant and has a delightful experience without any bugs.” Now marketers who are focused on growth are getting involved with their company’s app and looking at how the experience can be augmented with different pieces of messaging, offers and personalization that are relevant to each user. This is what will make apps stickier.
How Do US Internet Feel About Shopping Through Chatbots on Messaging Apps? (% of respondents, May 2018)
Mobile App Performance Metrics Worldwide: Average Time from Last Usage Session to Uninstall, by App Category, Jan-July 2018 (days)
Mobile App Performance Metrics Worldwide: Reinstall Rate, by App Category, Jan-July 2018
How Excited Are US Internet Users About Technology/Devices? May 2018 (% of respondents)
Which Device Do US Marketers Think Offers the Most Rich Source of Data? April 2018 (% of respondents)
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
Visual Search 2018: New Tools from Pinterest, eBay, Google and Amazon Increase Accuracy, Utility
How Header Bidding Is Moving Into Apps
How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate
Mobile Measurement & Targeting Roundup
How Consumers Really Feel About Location Data