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Olivier Thirion de Briel
Global Solutions Marketing Director, HID Global
Digital technology has had a transformational impact on consumer banking habits in the UK, particularly among younger demographics. With the introduction of the Second Payment Services Directive—a piece of European payments legislation that marks an important step toward the Digital Single Market—digital banking will gain even more prominence. But not all consumers are ready to embrace it, especially with data-hungry players like Facebook entering the picture. eMarketer’s Bill Fisher spoke with Olivier Thirion de Briel, global solutions marketing director at secure identity solutions provider HID Global, about trust and security issues that worry consumers.
eMarketer: Are consumers in the UK ready to use exclusively digital for their banking needs?
Olivier Thirion de Briel: It depends on the generation. People around age 60 or 70 are still linked to their branch and want to discuss things with a teller in person. Younger generations are happy to use digital technology because it’s easier and because they can use it everywhere.